ARMITAGE PIZZA

THE LOGO

 

The owner of this local Chicago pizza joint, Armitage Pizza, wanted a distressed, more masculine look for his Lincoln Park eatery.  Since the concept of his restaurant was simple, we created a no frills, yet memorable logo with a hint of grunge.

THE PALETTE

 

To keep the look clean and bold, we used only black and white in the colors for Armitage Pizza.  We love how classic a simple black and white brand can be! 

 

THE PATTERNS

 

A classic black and white gingham and pizza prints were designed to complement the logo.  The patterns were created to be used on branding materials.

BRANDING MATERIALS

We designed custom Menus and Pizza Boxes for this brand.  The simple menu was black and white and easy to read.