LAURA LANCE COLLECTION
Our client, Laura Lance, wanted a preppy, Palm Beach inspired logo for her Lake Forest, Illinois boutique. We began her store’s business branding by designing the logo, complete with a monogram and beach umbrella with a little bit of asian flair. The bamboo “L’s” added a touch of chinoiserie to complete the look! What’s more fitting for a Palm Beach inspired logo than pink and green!?! With women as the target market for Laura Lance Collection, and Palm Beach being the home of Lilly Pulitzer, we felt shades of pink and green fit the style perfectly. We created bold, geometric patterns to expand on this Palm Beach aesthetic. A hot pink bamboo trellis, kelly green and white cabana stripes, and beach umbrella prints were designed to be used throughout the branding for Laura Lance Collection! We also designed business cards, packaging labels and a website full of Palm Beach inspired clothing and gifts for the home! Greek key accents were introduced to coordinate with the preppy patterns, and voila!