Lifeguard Skin Care

Dermatologist Leslie C. Lucchina came to us needing a logo for her new company, Lifeguard Skincare. This Boston based business has three different formulas; Anti-Aging, Moisturizing and Sunscreen.  We decided to create a main logo and then from there different versions to distinguish the different types.  Each “sub logo” has it’s own symbol and the main logo features all three.
Leslie wanted shades of blue with silver as the neutral color.  We used a different color blue to distinguish the different types of products and the main logo features all three blues.
The patterns for lifeguard correspond with each symbol; an hourglass for Anti-Aging, a water drop for Moisturizing and a sun for Sunscreen!